Aveta Marketing, a senior living marketing firm, has joined LeadingAge Texas, the Texas-based organization dedicated to improving the lives of older adults. Through this partnership, Aveta will provide senior living marketing expertise to assisted living communities across the country.
"We're thrilled to be joining LeadingAge and working with their member communities," said Aveta Founder and CEO Mitch Alverson. "The goal is to help senior living providers reach more people and provide them with the best possible experience."
LeadingAge Texas focuses on non-profit communities, and Aveta believes that non-profit organizations deserve to have world-class digital marketing for their assisted living communities.
A Sure Recipe for Successful Senior Living
Aveta's senior living marketing services include website design and development, search engine optimization (SEO), Google Business Profile Management, Pay Per Click Advertising Management (PPC), and reputation management. The company also offers a wide range of digital marketing services and has published a book specifically for senior living marketing.
LeadingAge Texas is a state affiliate of LeadingAge, representing senior housing communities in Texas. The organization is dedicated to improving the lives of seniors by promoting quality, innovation, and leadership in senior housing communities.
Together, these entities share a purpose to make senior housing communities the best they can be for residents, families, and employees.
Many Types of Senior Living, One Commitment to Service
There are several types of senior housing communities. There are Independent Living Communities, which are senior apartments that focus on offering amenities and community but are not involved in assisting seniors in any health or medical services. Assisted Living Communities to provide seniors with some health and medical assistance, such as help with bathing, dressing, and taking medications. Personal Care Homes provide more comprehensive care for seniors, and Memory care is a specialized type of care for seniors with Alzheimer's disease or other forms of dementia.
Both Aveta Marketing and LeadingAge offer their services to each of these communities. "We believe that seniors deserve to live in communities that meet their needs and provide them with the highest quality of life possible," said Alverson. "Our partnership with LeadingAge will help us reach more senior living providers and make a positive impact on the lives of seniors."
Specialized Services with Exclusive Benefits
Aveta Marketing offers the full breadth of Senior Living Marketing Services. More than that, they offer two unique advantages to other digital marketing agencies. Specialized digital marketing expertise in the Senior Housing industry, and exclusive marketing rights to their client's area.
Specialized Industry Knowledge
The senior housing industry is unique, and marketing to seniors requires a different approach than other industries. Aveta has a team of senior living marketing experts who understand the senior housing market and know how to market senior living communities effectively. Aveta's clients love this advantage as it allows them to confidently hand the unique task of marketing to seniors over to a capable partner. "Clients desperately need digital marketing assistance. Most communities that don't have corporate office support for website building and maintenance, SEO, and PPC are trying to compete with huge portfolio brands. Honestly, it's not fair. They need someone like Aveta on their side so they can compete." said William Santini, Senior Account Manager of Aveta Marketing. "Executive Directors are relieved when they find out that we only work with Senior Housing communities."
Exclusive Marketing Rights
When Aveta becomes a senior living community's marketing partner, they gain exclusive marketing rights to that community's geographical area. This means that no other senior living community in the area will be able to use Aveta's services. This allows Aveta to focus its efforts on one community and helps them to better serve their clients without conflict of interests. "It's a unique value proposition that clients appreciate," said Santini. "They know that Aveta is fully invested in the success of their senior living community alone."
The Future of Senior Living Marketing
Alverson is excited about the future of senior living marketing and the impact that Aveta Marketing will have on the industry. "As the industry is progressively moving out of the pandemic the importance of digital marketing and the role it can play in the success of Senior Living Communities will become a priority issue," said Alverson. "Aveta is committed to senior living marketing, and these communities represent someone's Mom, Dad, or another family member. It's really important."
Raising the census for the Senior Living community means that Seniors are getting better care. Aveta Marketing wants to be involved in helping to make that happen. If your Assisted Living Facility, Independent Living Facility, Memory Care Unit, or Senior Living Community needs help with digital marketing. Please reach out to the team at Aveta Marketing.
